These gourmet seasonings were developed by Champion Chuckwagon Cook...Jerry Baird.
Add it to your pantry for a taste of the Old West with the convenience of today.
Jerry’s Championships and Awards include the 1976 World Championship Cabrito Cookoff, the 1988 Superbowl Championship, the 1996 National Chuckwagon Cookoff, and the American Western Artist 2004 Superbowl Chuckwagon Challenge.
Jerry’s Chuckwagon vittles were featured at the 1995 Longhorn Cattle Drive from Texas to Montana and the 1996 Olympics in Atlanta.
Remember, with Jerry Baird’s Champion
All-Purpose Seasoning,
“You Can Put it On Anything
that ain’t movin’!™
Authenic Western
Gourmet SeasoningsA TASTE OF THE OLD, WILD WEST WITH THE CONVENIENCE OF TODAY!
It’s one thing to have a fancy laboratory to play around in to try to make new, innovative seasonings, and to devote full time to such an endeavor. It is quite another to develop some of the most unique, authentic, and flavorful seasonings available to the market from a chuck wagon while cooking for some ol’ greasy belly cowboys out on the trail. Well, that is exactly what Jerry Baird has accomplished over the past 30 years through his mixture of herbs and spices to create some really unique flavors. Significantly, Jerry’s seasonings have relatively low amounts of sodium. And, now, these seasonings are being offered under the brand name of Jerry Baird’s Gourmet Spices. These seasonings truly are “authentic”.
One can only imagine what it is like to cook for thousands of folks who are expecting a gourmet meal, even under the most difficult conditions. And, that is what Jerry Baird has done, and continues to do. After all, we all become food gourmets when we have our knives and forks in our hands. We expect to be treated like kings and queens. We expect quality.
And that is what the Executive Committee at the 1996 Olympics in Atlanta expected and received, and the 1995 Longhorn Cattle Drive from Texas to Montana, and all of the other groups that have been served vittles by Jerry Baird using his wonderful seasonings. We call it a taste of the Old West with the convenience of today.
Jerry Baird was featured on a very popular TV show called the Texas Country Reporter in 2006 and 2007. Jerry was cooking from his chuck wagon for some more ol’ greasy belly cowboys at a ranch in West Texas, and Bob Phillips did a terrific job of presenting Jerry Baird in his true glory. If you would like to see this video, please click here.
Surely, most folks have heard of Will Rogers. Annually, there is a get together in Ft. Worth called the Will Rogers Academy of Western Artists that was formed to to recognize and honor outstanding individuals who, through their accomplishments, preserve and perpetuate the traditions, values and heritage of the American Cowboy. There are several categories for which honors are given, including “those who continue the time-honored arts of campfire and chuck wagon cookery”. Jerry Baird was given recognition and encouragement by the Academy in 2005, thereby receiving the Will Rogers Western Artist award for the second time, for bringing the cowboy movement into the 21st century through his contemporary work and by carrying on the traditions of those who preceded him in the use of the chuck wagon.
We have made a bunch of references to Jerry’s Chuck Wagon. Did you know that thanks in large part to the efforts of Jerry Baird, the chuck wagon, an old-style wooden wagon equipped with a cook stove and provisions traditionally used by cowboys, was named the official vehicle of Texas? In appreciation of this great event, Jerry Baird and his friends circled their wagons and entertained the State Senate and Governor of Texas with some wonderful chuck wagon food seasoned with Jerry Baird’s Gourmet Spices.
Over the years, Jerry Baird has won more championships than most folks even participate in. From the Cabrito World Championship in 1976 to the Doral Championship in 2006, Jerry Baird has out performed some of the best. Here are just a few other championships that Jerry Baird has won:
- the “Superbowl” championship in 1988,
- the National Chuck Wagon Championship in 1996,
- the American Western Artist Superbowl Chuck wagon
Challenge in 2004, and many, many others.
One might wonder what is Jerry’s secret. Why has a retired college administrator been so successful in entertaining tens of thousands of folks with some of the best “gourmet” food that they have ever eaten.
The truthful answer is Jerry’s “secret” is his All Purpose Seasoning which can be used on barbecue, ribs, briskets, fish, chicken, popcorn, Bloody Mary’s, and whatever. In fact, “You can put it on anything that ain’t movin’!”TM There have been a lot of attempts to duplicate Jerry’s All Purpose Seasoning, but there just is no other like Jerry’s. And, that is why so many other chuck wagon cooks also use this product. All of a sudden, they also become gourmet cooks, and they also can feed food gourmets with confidence. And, they also win championships.
Nowadays, Tex Mex has become very popular. Tex-Mex is a term for a type of American food which is used primarily in Texas and the Southwestern United States to describe a regional cuisine which blends food products available in the United States and the culinary creations of Mexican-Americans that are influenced by the cuisines of Mexico. A given Tex-Mex food may or may not be similar to Mexican cuisine, although it is common for all of these foods to be referred to as "Mexican food" in Texas, the United States and in some other countries. In many parts of the country outside of Texas this term is synonymous with Southwestern cuisine. Our Fajita Seasoning, Butter Flavored Lemon Pepper with Chipotle, Chuckwagon Chili Mix, Jalapeno Sizzling Salt, and even our Rib & Brisket Rub make the cooking of Tex-Mex food so much easier.
Shucks, even Cajuns love Jerry’s seasonings.
By popular demand, we have provided this “gourmet food store”, better known as website, at www.jerrybairds.com so that anyone, anywhere, can use our seasonings. Each seasoning can be bought individually, or by the case. We also offer a wonderful gift box. Food gifts are usually very popular gift ideas, and you just can’t go wrong in giving some of Jerry Bairds seasonings to your friends and relatives.
Here is a list of the products being offered, and Jerry’s suggestions for how to best use them:
- All Purpose Seasoning-Original & No MSG- As stated previously, you can add this product to almost anything before, during, or after cooking, and only has 90-95 mg of sodium (4%).
- Rib & Brisket Rub-Use on ribs, briskets, chicken, pork, and about anything being barbecued.
- Fajita Seasoning- Use on fajitas, but also steaks, roast, wild game, cabrito.
- Jalapeno Sizzling Salt- Use for anything you put salt on including pinto and green beans, steaks, briskets, fajitas, roast.
- Butter Flavored Lemon Pepper with Chipotle- Use on smoked salmon, baked or grilled fish, chicken, green salads & veggies.
- Chuck wagon Chili Mix- Use for chili, chili con carne, frito pie.
Tailgating has become very popular. You will be too if you take some of Jerry Baird’s seasonings along with you to your next tailgate party.
As much as we like to brag about all of our seasonings, we would like to emphasize that our Mission Statement is short and sweet. It is: “Salt, Pepper, and Jerry Bairds “Champion” All Purpose Seasoning on every Tabletop.”
Besides this website, Jerry’s seasonings are now being spread to retail outlets throughout Texas. We are proud that HEB is one of the first stores to offer our seasonings, and we hope and expect to be included in many other food stores in the near future.
Jerry Baird may not be as famous as some of the above mentioned historical icons but in his own way he has become famous to those who appreciate a good steak or chicken cooked to perfection on the open range, flavor full, with his amazing spices and rubs. Enjoy these unique flavors Jerry has created for the world and of the west.
"You can put it on anything that ain't movin!"
Special Links Below
Click on this Bookmark to share your favorites with other folks!
Spring Special
Try Us Out!
Pick any of the 5 different
13 to 14 oz Seasonings
Click on the Check Out
After filling out your
Billing information
Fill in the
"Special Instructions"
field and type in which
4oz (small) Seasoning
you want for
FREE
Click Here To Start
Great Gift
For Any Occasion !
